Video marketing has been creating a lot of buzz lately. Organizations, companies and even celebrities now rely on the viral power of social media. Going viral is one of the key indicators that the brand is effective. Virality means your video is being liked, shared or commented on. This means that the content you just published has caught a lot of people’s attention.
But before you become an overnight sensation or an eventual success, you need to know what you must and must not do. Otherwise, you’d be left groping for success.
First, the Don’ts
- Avoid shaky shots. If you have a tripod, use it properly. This equipment helps each time you move the camera. Just make sure that the camera you own fits perfectly to the base of the tripod.
- Needless camera adjustments are, well, needless. Remember to move your camera only when necessary. Gather no less than 10-20 seconds of useable footage.
- Uncontrolled or slow zooms and pans.
- An uninteresting shot. Every shoot must be visually exciting. Make sure to follow the rule of thirds, with the subject’s eye on top of the line and his gaze following the opposite side of the frame.
- Unbalanced shots should be avoided. Everything now is in high definition so make sure that there are no random papers, extension cords or whatnot on the background.
- Do not ever eat up the entire frame. Make sure to leave some space (especially the lower thirds) for images and logos that will be added later.
- Never deliver an unfocused video. Be sure to check the focus each time you alter the focal lengths (zoom the camera in or out).
- Steer clear of intricate patterns, logos or stripes on the actors’ clothing or makeup. Remember that you’ll have difficulty finding the correct light for white. Green is also not advisable especially when you will be putting some green screen effects in your video.
- Do not be unfamiliar with your equipment. Learning about them is not when you are already shooting. Read the manuals and test the cameras, lighting and other equipment before you use them to shoot videos.
Then, the Do’s
- Point the boom directly at your speaker so that you won’t produce unnecessary noise.
- Secure all wireless lav or equipment before you proceed with the video production. Ask the subjects to remove clothes that rustle and any jewelry that jingles.
- Be sure to allow a few seconds to pass after you hit the record button at the start of the interview. This is to ascertain that the first part is recorded and that the editor has ample room to edit.
- Put ample lighting. Three-point lighting comprises the fill light, key light and the back light. It would be great if you can also provide an eye light. Consider the skin tone and the clothing color of your actors because these can affect the way the light hits them.
- Have the person being interviewed speak directly to his interviewer. His chair must have an upright back, one that does not have wheels and does not swivel.
- Always be prepared; make sure there is backup power of batteries that you can easily access. Pen and paper are always useful to have as are extra cables, ample tape, dresses and props.